According to a report on November 26, 2019, technology company GameOn has partnered with the North American Basketball League NBA to launch a new chatbot service through the social media platform Facebook to enhance the fan experience.
This is an example of Facebook Messenger chatbots used in sports. This chatbot especially enhances the personal experience of fans. This will save a lot of time for fans, including searching online for match schedules, related news, teams, player status, and buying tickets, sportswear, sneakers, etc.
For the NBA, they will more accurately aim their target market and carry out corresponding promotions, while saving a lot of labor costs and time costs for customer service, and more importantly, strengthening the interaction and participation of fans, Increasing their satisfaction.
Five Roles Of NBA Chatbots
Wide Coverage
As mentioned earlier, this chatbot is built on the Facebook Messenger platform. Facebook is a platform with more than 1 billion users, so you can imagine how extensive his coverage is. At present, the use of messenger platforms has exceeded social media because of its conversational interaction and timely response.
Save Costs
Using chatbots saves a lot of human costs. These costs include hiring customer service representatives to answer calls and answer simple, repetitive questions.
It also includes labor costs such as sales staff and after sales service.
Increase User Satisfaction
Due to the timely response of chatbots, the waiting time of fans has been greatly reduced, which will greatly increase their satisfaction.
Increase User Engagement
It is also due to the timely response of the chat robot, which will arouse the user's interest and make a positive response.
Provide Personalized Services
Chatbot technology will track, analyze and understand each user's preferences, including their favorite teams, athletes, jerseys, sneakers, and then send them relevant information.
What is particularly worth mentioning here is the personalized experience, which is very important for fans and can save them a lot of time.
Chatbots collect the habits, behaviors, preferences, etc. of each user's browsing on the website, and use data analysis to make more accurate judgments on fans, including which team they like, which players they care about, and what sportswear , sneakers, other sporting goods, etc., and then use the ads on Facebook and related promotion technologies used by chatbots to promote, which will greatly improve the accuracy rate, and will not make them annoying, on the contrary make fans feel valued.
Inspiration of NBA Chatbot to Small Business Chatbots
NBA chatbot is for sports enthusiasts, but the basic technology and functions are generally the same as general small business chatbots.
Therefore, as a small business, when considering to develop a chatbot, it is necessary to consider the combination of cost and function, and integrate the strategic goals of your own company, and then
propose a corresponding chatbot development plan.
Chatbots can indeed bring huge benefits to companies, but when you are going to build it, need to comprehensively consider all aspects of factors and highlight your priorities, so that chatbots can play a greater role with a limited budget.
#chatbot #chatbots #business #customerservice #customersupport #NBA